Suzanne Falter-Barns on marketing
“To get known in the world, you don’t have to pursue every marketing vehicle, just the right ones. So target like mad. And don’t be afraid to choose new markets to target in the coming year, based on what you REALLY want to accomplish.
“Learn what impresses your market and deliver it. Some niches can rely purely on on-line promo, because that’s where their people live and breathe. But others need the ’seal of approval’ of major media.
“Determine what you need to do… precisely. Break your marketing
plan or to-do list down into all the areas you need to work on… choose only those marketing venues that really apply to your surgically chosen market… and no more! For instance, if they don’t hang out on line, don’t promote to them there.”
From article Ten Ways to Avoid Marketing Overwhelm, by Suzanne Falter-Barns
See her resources and programs for entrepreneurs at Get Known Now
~~
